Frequently Asked Questions

GENERAL

  • Depends on the day. Some weeks it's brand guidelines and print design, other weeks it's sitting inside a corporate team fixing the thing nobody wanted to own. Design Services covers what I make. Consulting covers how I work when I'm embedded (parked inside your team long-term, rather than delivering a file and leaving).

  • Because a lot of it lives under NDA (non-disclosure agreement — the paperwork that says I’m responsible for your secrets) or embargo (not secret, just not public yet). Some of it I made as the client's team, so I don't hold the rights to show it even if I wanted to. Rather than leave a gap, Consulting explains the kind of clients and work instead.

  • Mostly the kind of organisations that make you sign something before you start — major banks and financial players among them. Names are scarce for the NDA reasons above, but scale and sector aren't a secret: this is enterprise-level, not "designed my mate's food truck."

  • A lot of time spent in FSI (Financial Services Industry — banks, insurers, that whole world) and corporate accounts generally, plus a healthy side of creative, cultural, and event work. Good design problems don't check your industry before showing up.

CONSULTING

  • It means skipping the usual back-and-forth between agency and client. Instead of receiving a brief and vanishing to work on it, I'm inside the team — same tools, same meetings, same deadlines — so problems get caught early instead of arriving as a crisis.

  • A freelancer takes the brief and disappears until it's done. This is closer to a temporary hire: one person covering design, brand, UX, and video instead of staffing up five separate roles, for as long as the gap needs filling — a few weeks or a few years.

  • Yes, without difficulty. A meaningful chunk of the strongest work in this portfolio will never be shown or credited publicly, and that's a normal condition of the industries involved, not an inconvenience.

  • Pretty much anything a design or brand team would normally produce, just delivered from inside your org: printed and digital materials, internal reporting and forms, video and documentary work, brand campaigns, internal tools and UX, and training so the know-how stays with your team after the engagement ends.

DESIGN SERVICES

  • A hard look at your logo, style guides, and everything else visual — sorting out what's coherent, what isn't, and what just doesn't feel like you anymore. Comes with a straight answer, not a pep talk.

  • A structured, occasionally uncomfortable workshop process that identifies where your product or service actually loses users, judged against established usability principles rather than opinion. Useful, but expect a few honest truths along the way.

  • Depends entirely on scope — every project's different, and there's flexibility across price points. The honest answer only comes after a chat about needs, goals, and budget.

  • Either. A single deliverable or a multi-year arrangement, working from a distance or sitting in the room — whatever the project actually calls for.